INSOMNIA EVENTS
Client Needs
INSOMNIA EVENTS needed an identity that could communicate the darker, high-energy character of its events while remaining bold and legible across social media, event artwork and promotional material. The brand needed a recognisable central device that could carry across different layouts without relying on a single fixed composition.
Creative Process
The identity was developed around a split circular form that reads like an eclipse or opposing light and dark states, reinforcing the nocturnal INSOMNIA concept. A distressed, stretched wordmark was layered through the circle to create movement and texture, while the secondary EVENTS typography was kept cleaner to preserve hierarchy. Two lockups were then built: a wide version for banners and horizontal placements, and a compact circular composition for square and profile-based applications.
Final Delivery
The final identity system includes both horizontal and compact logo treatments, giving INSOMNIA EVENTS a flexible mark that can scale across event promotion, digital channels and future campaign artwork while retaining the same recognisable visual language.